The Pros and Cons of a Dealership BDC

What is an Auto Dealership BDC?

The business development center (BDC) within an automotive dealership is responsible for driving leads and setting sales appointments through both customer outreach and inbound sales calls. Here, employees carry out these customer engagements as their primary role. Depending upon the size of the dealership, a BDC can range from a manager with one or two dedicated employees up to a team of ten or more staff. In dealerships without a dedicated business development center, these duties typically fall to the automotive salespeople.